Soft Cup Bras

Soft cup bras.  What are the purposes for wearing a bra without an under wire?  Many would quickly say "comfort".  Some may say "medical".  Or "nursing".  You may not get the best support in a soft cup.  Or the best in selection to choose from.  But, manufacturer's have come a long way in offering more in the way for soft cup bras.  

BRA CHICK PICK:  Montelle Intimates #9017.  Great fit, decent size range, moderate price, great shape under clothes, and fun color options.